Tales & Turbans


Aicha B. hired Torchform to help with website optimization for her fashion and lifestyle business based out of Indianapolis, IN. 

How We Helped

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  • Image optimization software installed to upgrade website speed by over 50%
  • "Shoppable Instagram", fashion/lifestyle collections, and custom gift guide graphics implemented to increase affiliate program revenue (via RewardStyle)
  • Live Instagram, YouTube, and Pinterest feeds to drive readers to social media platforms
  • Dynamic, branded email notifications sent to readers when new posts are published (via Mailchimp)
  • Custom "Collaborations" page created to showcase partnership portfolio


I am grateful for all the work Gary did on my website, his work on the site made a significant impact on my business. Not only is the site easier to navigate but it runs a lot faster. Gary was very helpful and proactive, explaining everything and keeping track of tasks while communicating with me. I loved working with Gary and I think you will too.
— Aicha B. (Owner, Tales & Turbans)